Adaptive content control and display for internet media

ABSTRACT

This disclosure relates to adaptive content control and display for internet media. A playback component provides for playback of media content. An input component detects user inputs during playback of the content. In response to the user inputs being detected, a menu component displays a level of a pivot menu during playback of the content. The pivot menu is displayed on top, or in front, of a portion of the content during playback, and the pivot menu can be at least partially transparent to enable consumption of the content to continue without complete obstruction.

TECHNICAL FIELD

This disclosure generally relates to systems and methods that facilitateadaptive content control and display for internet media.

BACKGROUND

The internet and media enabled portable computing devices havedramatically altered the processes for generating and consuming mediacontent. Presently, users can consume media content virtually anywhereat any time, as long as they have access to a media capable device withan internet connection. The convenience of being able to view mediacontent via the internet, essentially on demand, has resulted inexplosive growth of internet media consumption. Internet media trafficis currently approaching a majority of consumer internet traffic, andthe rate of demand is projected to continue increasing.

The sheer quantity of media content available to users can makeselecting content for consumption challenging. Millions of people aroundthe world have the capability to produce media content, and popularonline services can receive tens of hours worth of newly uploadeduser-generated content every minute. In addition, traditional mediaoutlets now have the ability to enable consumers to access largearchives containing older media content and newly generated content.Users may overlook available content well suited to their individualpreferences, because of the inability to locate or identify the content.

User engagement with online content services commonly includes a cycleof search, discover, and play. Additionally, some services enable usersto save or track previously discovered content via favorites lists,watch pages, and/or subscriptions. However, due to the large quantity ofmedia content available, searching for and discovering content can be atedious, difficult, and time consuming process. As a result, users areoften not provided with an optimum user and/or viewing experience.

SUMMARY

The following presents a simplified summary of the specification inorder to provide a basic understanding of some aspects of thespecification. This summary is not an extensive overview of thespecification. It is intended to neither identify key or criticalelements of the specification nor delineate any scope of particularembodiments of the specification, or any scope of the claims. Its solepurpose is to present some concepts of the specification in a simplifiedform as a prelude to the more detailed description that is presentedlater.

According to an aspect of the subject innovation, systems and methodsfor adaptive content control and display for internet media aredisclosed. During playback of media content, user inputs are detected.As a function of the user inputs, a level of a pivot menu is displayed.The user can direct playback of the content and discover or selectadditional content to consume using the pivot menu, during playback ofthe content. The levels of the pivot menu include a player controlslevel, an information and ratings level, a related media level, aplaylist level, and/or a channel level.

In one embodiment, a playback component provides for playback ofcontent, an input component detects a first user input during playbackof the content, and in response to the first user input being detected,a menu component displays a next level of a pivot menu during playbackof the content.

The following description and the annexed drawings set forth certainillustrative aspects of the specification. These aspects are indicative,however, of but a few of the various ways in which the principles of thespecification may be employed. Other advantages and novel features ofthe specification will become apparent from the following detaileddescription of the specification when considered in conjunction with thedrawings.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 illustrates an example system for adaptive content control anddisplay for internet media in accordance with various aspects describedin this disclosure;

FIG. 2 illustrates an example an example menu component in accordancewith various aspects described in this disclosure;

FIG. 3 illustrates an example levels component in accordance withvarious aspects described in this disclosure;

FIG. 4 illustrates an example controls component in accordance withvarious aspects described in this disclosure;

FIG. 5-7 illustrate a system that provides a non-limiting example of aadaptive content control and display for internet media in accordancewith various aspects described in this disclosure;

FIGS. 8-9 are example flow diagrams of respective methods for adaptivecontent control and display in accordance with various aspects describedin this disclosure;

FIG. 10 is a block diagram representing an exemplary non-limitingnetworked environment in which the various embodiments can beimplemented; and

FIG. 11 is a block diagram representing an exemplary non-limitingcomputing system or operating environment in which the variousembodiments may be implemented.

DETAILED DESCRIPTION

Overview

The innovation is now described with reference to the drawings, whereinlike reference numerals are used to refer to like elements throughout.In the following description, for purposes of explanation, numerousspecific details are set forth in order to provide a thoroughunderstanding of this innovation. It may be evident, however, that theinnovation can be practiced without these specific details. In otherinstances, well-known structures and devices are shown in block diagramform in order to facilitate describing the innovation.

As noted in the Background section, user engagement with online contentservices commonly includes a cycle of search, discover, and play. Due tothe large quantity of media content available, searching for anddiscovering content can be a tedious, difficult, and time consumingprocess. As a result, users are often not provided with an optimum useror viewing experience. One non-limiting implementation of the innovationprovides for users to direct playback of content, and discover or selectadditional content to consume using a pivot menu during playback of thecontent.

More particularly, in accordance with an embodiment, a playbackcomponent provides for playback of content, an input component detects afirst user input during playback of the content, and in response to thefirst user input being detected, a menu component displays a next levelof a pivot menu during playback of the content.

Non-Limiting Examples of Systems for Adaptive Content Control andDisplay for Internet Media

Turning now to FIG. 1, illustrated is an example system 100 for adaptivecontent control and display for internet media in accordance withvarious aspects described in this disclosure. Generally, system 100 caninclude a memory that stores computer executable components and aprocessor that executes computer executable components stored in thememory, examples of which can be found with reference to FIG. 11. System100 includes a media component 102. The media component 102 publishes,streams, or otherwise provides media content 104 (content 104) to a user106. For example, in one implementation, the media component 102provides content included in a set of content 108 to a user device 110associated with the user 106 via a network connection. The content 104includes but is not limited to videos, music, electronic books(e-books), video games, websites, and/or articles. The user device 110can include but is not limited to a smart phone, a cell phone, apersonal digital assistant (PDA), a tablet, a laptop, a desktop, aportable music player, a video game system, an electronic reader(e-reader), a global positioning system (GPS), a set-top box, and/or atelevision. The media component 102 includes a playback component 112,an input component 114, and a menu component 116. It is to beappreciated that although the media component 102 is illustrated asbeing a stand-alone component, such implementation is not so limited.For example, the media component 102 can be included in a contentserver, a user device (e.g., user device 110), a multimedia player, andso forth.

The playback component 112 provides for display, presentation, or whatis referred to for the purposes of this disclosure as playback of thecontent 104 via the user device 110. For example, in one embodiment, theuser 106 can select an internet video to stream using the mediacomponent 102, and the playback component 112 provides for displayingthe streaming internet video to the user device 110. Aspects of theinvention are not limited to a particular display of the content 104,and the display can be adapted based on the user device 110 and/orcontent 104. It is to be appreciated that although the set of content108 is illustrated as being included in a data store 120, suchimplementation is not so limited. For example, the set of content 108can be included in the media component 102, the user device 110, and/orin another location, wherein the media component 102 may access the setof content 108, e.g., via a network connection.

The input component 114 detects, determines, or otherwise receives input118 from the user 106 (e.g., via the user device 110) during playback ofthe content 104. The input can include explicit user inputs (e.g.,configuration selections, question/answer, etc.) such as from mouseselections, keyboard entries, touch screen selections, and/or speech.For example, in one implementation, the input component 114 detectskeyboard commands entered by the user 106, via the user device 110,during playback of a streaming video.

The menu component 116 exposes, presents, otherwise displays levels of apivot menu during playback of the content 104 in response to inputs(e.g., input 118) detected by the input component 114. For example, inone implementation, in response to a first input being detected, themenu component 116 displays a first level of a pivot menu duringplayback of the content 104, in response to a second input beingdetected, the menu component 116 displays a second level of the pivotmenu during playback of the content 104, and so forth. The pivot menu isdisplayed without interrupting playback of the content 104. For example,in one implementation, the pivot menu can be displayed while playback ofthe content 104 continues, such that the content 104 can still beconsumed. For instance, the pivot menu can be displayed on top, or infront, of a portion of the content 104 during playback, and the pivotmenu can be at least partially transparent to enable consumption of thecontent 104 to continue without complete obstruction.

FIG. 2 illustrates an example menu component 116 in accordance withvarious aspects described in this disclosure. As discussed, the menucomponent 116 displays levels of a pivot menu during playback of content104 in response to inputs (e.g., input 118) detected by an inputcomponent 114. The menu component 116 in FIG. 2 includes a displaycomponent 202, a controls component 204, a social network component 206,and a levels component 208. The display component 202 presents,generates, or otherwise provides a display of the pivot menu duringplayback of content 104. Aspects of the invention are not limited to aparticular display of the pivot menu. For instance, the pivot menu canbe displayed on top, or in front, of a portion of the content 104 duringplayback, and the pivot menu can be at least partially transparent toenable consumption of the content 104 to continue without completeobstruction. Additionally or alternatively, the pivot menu can bedisplayed adjacent to the content 104 during playback. The controlscomponent 204 provides various adapters, connectors, channels,communication paths, etc., that provide for interaction with the pivotmenu. Interaction with the pivot menu includes but is not limited toscrolling through menu items, highlighting menu items, and/or selectingmenu items via touch screen, keyboard, speech, and/or mouse inputs.

The social network component 206 provides various adapters, connectors,channels, communication paths, etc. to integrate menu items included inthe pivot menu into virtually any social networking platform. Forexample, in one embodiment, a level of the pivot menu can include a setof social networking menu items that enable users (e.g., user 106) toexecute a set of user actions associated with a social network duringplayback of the content 104, and the social network component 206 canautomatically link the user actions with a corresponding socialnetworking platform. For instance, the set of actions can include butare not limited to providing positive feedback (e.g., +1™, etc.)regarding the content 104, commenting on the content 104, and/or sharingcontent 104 with a user's social network during playback of the content104.

The levels component 208 provides the levels of the pivot menu fordisplay by the display component 202. In addition, the levels component208 organizes, populates, or otherwise generates a subset of the levelsfor the pivot menu. For example, in one embodiment, a first subset ofthe levels can be predetermined, and a second subset of the levels canbe dynamically generated or populated via the levels component 208. Forinstance, the pivot menu can include a related media content level, andthe levels component 208 can populate the related media content levelwith a subset of the content 108 that satisfies a set of relatednesscriteria (discussed in greater detail with reference to FIG. 3).

Referring to FIG. 3, illustrated is an example levels component 208 inaccordance with various aspects described in this disclosure. Asdiscussed, the levels component 208 provides the levels of the pivotmenu for display by a display component 202. The levels component 208 inFIG. 3 includes a player controls component 302, an informationcomponent 304, a related media component 306, a playlist component 308,and a channel component 310. The player controls component 302 providesa level of the pivot menu (player controls level) that includes a set ofmedia player controls (player controls). The set of player controls caninclude but are not limited to rewind to the beginning of content, fastrewind, pause, play, fast forward, forward to end the of content,express approval (e.g., approve, enjoyed, liked, positive review, thumbsup, etc.), express disapproval of the content (e.g., disapprove, did notenjoy, disliked, negative review, thumbs down, etc.), and/or viewadditional information regarding content. For example, in oneembodiment, in response to a first user input (e.g., a down arrowcommand), the set of player controls are displayed on a first level (theplayer controls level) of the pivot menu during playback of the content104.

The information component 304 (info component 304) provides a level ofthe pivot menu (information and ratings level) that includes a set ofratings controls, and/or information regarding the content 104. The setof ratings controls provide for the user to rate content, authors,playlists, and/or channels using the pivot menu during playback of thecontent. The set of ratings controls can include but are not limited toapprove, disapprove, social networking actions (e.g., +1™, share,comment, etc), rate the content 104 using a predetermined scale (e.g.,percentage, stars, etc.), block the content 104, and/or subscribe to thecontent, author, playlist, and/or channel. The information regarding thecontent 104 can include but is not limited to title, author, age, views,duration, attributes, quantity of positive reviews received, and/orquantity of negative reviews received.

The related media component 306 determines a set of content related tothe content (e.g., content 104) being consumed (related content), andincludes the related content in a level of the pivot menu (relatedcontent level). For example, in one embodiment, the related mediacomponent 306 selects content from the set of content 108 that satisfiesa set of relatedness criteria. The set of relatedness criteria caninclude but is not limited to satisfying a set of user preferences,satisfying a predetermined relatedness threshold (e.g., relatedness of75%), and/or having a ranking based on relatedness that satisfies apredetermined relatedness ranking threshold (e.g., top 5, top 10, etc.).

The playlist component 308 determines, populates, or otherwise generatesa playlist level of the pivot menu. For example, in one embodiment, theplaylist component 308 determines a playlist associated with the content104 being consumed (associated playlist), and includes other content inthe associated playlist in the playlist level. Playlists can be, forexample, groupings of content based on a set of factors that enablecontinuous play of the content included in the groupings of content. Forinstance, a user can create a playlist that includes a set of internetvideo clips, and a second user can continuously, or sequentially,consume the set of internet video clips via the playlist created by thefirst user. The set of factors can include but are not limited touser-generated groupings, similarity, relatedness, and/or attributes.

As an additional or alternative example, in one embodiment, the playlistcomponent 308 determines a set of playlists related to and/or associatedwith the content 104 being consumed (related playlists) based on a setof playlist relatedness criteria, and includes the related playlists inthe playlist level. The set of playlists relatedness criteria caninclude but is not limited to association with the content beingconsumed, inclusion of the content being consumed, satisfying a set ofuser preferences, satisfying a predetermined playlist relatednessthreshold (e.g., relatedness of 75%), and/or satisfying a predeterminedplaylist relatedness ranking threshold (e.g., top 5, top 10, etc.). Forinstance, the playlist component 308 can select a set of playlists thatinclude the content being consumed for inclusion in the playlist level.

The channel component 310 determines a set of channels related to and/orassociated with the content 104 being consumed (related channels), andincludes the related channels in a channels level of the pivot menu. Thechannels can include, for example, a collection of content provided by acontent owner. For example, in one embodiment, the channel component 310selects channels that satisfy a set of channel relatedness criteria. Theset of channel relatedness criteria can include but is not limited toassociation with the content being consumed, inclusion of the contentbeing consumed, satisfying a set of user preferences, satisfying apredetermined channel relatedness threshold (e.g., relatedness of 75%),and/or satisfying a predetermined channel relatedness ranking threshold(e.g., top 5, top 10, etc.). For instance, the channel component 310 canselect a set of channels that include the content being consumed forinclusion in the channel level of the pivot menu.

FIG. 4 illustrates an example controls component 204 in accordance withvarious aspects described in this disclosure. As discussed, the controlscomponent 204 provides various adapters, connectors, channels,communication paths, etc., that provide for interaction with a pivotmenu. The controls component 204 in FIG. 4 includes a scrollingcomponent 402, a selection component 404, and an update component 406.The scrolling component 402 provides for users to move, progress, orotherwise scroll through menu items included in a level of the pivotmenu. For example, in one embodiment, a related content level of thepivot menu can include a set of internet videos that are related tocontent (related videos) being consumed (discussed in greater detailwith reference to FIGS. 3 and 7). For instance, the related videos canbe displayed adjacent to one another in the pivot menu, and a user canscroll through the videos using, for example, a touch screen (e.g.,swiping) or keyboard (e.g., arrow commands).

The selection component 404 provides for users to choose, execute, orotherwise select menu items included in a level of the pivot menu. Forexample, in one embodiment, a user can scroll through a set of videos(or playlists, channels, etc.) using a first set of inputs (e.g.,keyboard arrow commands), and play a video in the set of videos using adifferent input (e.g., enter command). In addition, the selectioncomponent 404 initiates execution of a selected menu item. For instance,the selection component 404 initiates playback of selected content(e.g., using the playback component 112). The update component 406adjusts, modifies, or otherwise updates a set of preferences associatedwith the user based on selections made by, and/or ratings provided(e.g., using the info component 304) by the user. For example, in oneembodiment, the set of user preferences are maintained in a profile 410associated with the user. A levels component 208 may use the set of userpreferences to populate, update, or otherwise generate levels of thepivot menu (discussed in greater detail with reference to FIG. 3). Forexample, in one embodiment, the user may disapprove of, or providenegative feedback regarding, a first playlist, and the levels component208 may not include the first playlist, and/or additional playlistsrelated to the first playlist, in a playlist level of the pivot menu. Itis to be appreciated that although the profile 410 is illustrated asbeing included in a data store 120, such implementation is not solimited. For example, the profile 410 can be included in a mediacomponent 102, a user device 110, and/or in another location, whereinthe update component 406 may access the profile 410, e.g., via a networkconnection.

FIGS. 5-7 illustrate a system 500 that provides non-limiting examples ofadaptive content control and display for internet media in accordancewith various aspects described in this disclosure. The system 500includes a media display window 502. The media display window 502provides for playback of content 504 (e.g., using the media component102). For example, in one embodiment, the content 504 includes astreaming internet video (e.g., using the media component 102). Inresponse to a user input being detected (e.g., using the input component114), a next level of a pivot menu 506 is displayed during playback ofthe content 504. If the pivot menu 506 was not being displayed prior tothe user input being detected, then the next level of the pivot menu 506can include a first level of the pivot menu 506. For instance, when auser enters a first keyboard command (e.g., a down arrow), a mediaplayer controls level 507 (a first level or a player controls level) ofthe pivot menu 506 can be displayed.

The player controls level 507 includes a set of player controls (e.g.,508A-K) that provide for the user to direct, instruct, or otherwisecontrol playback of the content 504. The set of player controls caninclude but are not limited to rewind to the beginning 508A of content504, fast rewind 508B, pause or play 508C, fast forward 508D, forward tothe end 508E of the content 504, approve 508K of the content 504,disapprove 508F of the content 504, provide positive feedback 508G(e.g., +1™, etc) via a social network, view closed captioning 508H, atime slider 508I, and/or view additional information 508J regarding thecontent 504. The pivot menu 506 is displayed on top, or in front, of aportion of the content 504 during playback, and the pivot menu 506 ispartially transparent to enable consumption of the content 504 tocontinue without complete obstruction. Aspects of the invention are notlimited to a particular display of the pivot menu. For example, thepivot menu can be displayed adjacent to the content 504 during playback.

As discussed, in response to a user input being detected (e.g., usingthe input component 114), a next level of a pivot menu 506 is displayedduring playback of the content 504. For example, in one embodiment, inresponse to the first user input (e.g., a down arrow command) beingdetect again, the next level of the pivot menu is displayed. The nextlevel of the pivot menu 506 in FIG. 6 includes an information andratings level 602. The information and ratings level 602 includesinformation 604 about the content 504 (e.g., title, author, age, views,duration, attributes, approvals, disapprovals, etc.), and provide a setof ratings controls (e.g., 606A-D) (e.g., using the info component 304).The ratings controls can include but are not limited to approve 606A ofthe content 504, disapprove 606B of the content 504, social networkingactions 606C (e.g., +1™, comment, share, etc), and/or subscribe 606D(RSS) to the content, author, playlist, and/or channel.

The next level of the pivot menu 506 in FIG. 7 includes a related medialevel 702 (e.g., using the related media component 306). The relatedmedia level 702 includes a set of content (e.g., 704A-702E) thatsatisfies a set of relatedness criteria with regard to the content 504.The set of relatedness criteria can include but is not limited tosatisfying a set of user preferences, satisfying a predeterminedrelatedness threshold (e.g., relatedness of 75%), and/or satisfying apredetermined relatedness ranking threshold (e.g., top 5, top 10, etc.).The related media level 702 provides for a user to take one or moreactions regarding content in the set of content. For example, in oneembodiment, the actions include but are not limited to consume thecontent, rate the content, add the content to favorites, block thecontent, and/or view additional information regarding the content. As anadditional or alternative example, in one embodiment, a next level ofthe pivot menu 506 can include a playlist level or a channel level(discussed in greater detail with reference to FIG. 3). Aspects of theinvention are not limited to a particular quantity or display of themenu items, or an order of the levels of the pivot menu 506. Forexample, different types and quantities of menu items can be included.As an additional or alternative example, the levels of the pivot menu506 can be provided in a different order.

Non-Limiting Examples of Methods for Adaptive Content Control andDisplay for Internet Media

FIGS. 8-9 illustrate various methodologies in accordance with thedisclosed subject matter. While, for purposes of simplicity ofexplanation, the methodologies are shown and described as a series ofacts, the disclosed subject matter is not limited by the order of acts,as some acts may occur in different orders and/or concurrently withother acts from that shown and described herein. For example, thoseskilled in the art will understand and appreciate that a methodology canalternatively be represented as a series of interrelated states orevents, such as in a state diagram. Moreover, not all illustrated actsmay be required to implement a methodology in accordance with thedisclosed subject matter. Additionally, it is to be appreciated that themethodologies disclosed in this disclosure are capable of being storedon an article of manufacture to facilitate transporting and transferringsuch methodologies to computers or other computing devices.

Referring now to FIG. 8, illustrated is an example methodology 800 foradaptive content control and display for internet media in accordancewith various aspects described in this disclosure. At reference numeral802, playback of media content is provided (e.g., using the mediacomponent 102 or playback component 112). Playback of media contentincludes publishing, streaming, playing, displaying, or otherwiseproviding media content to a user. For example, in one implementation,the media content is provided to a user device associated with the user,for example, via a network connection. The content includes but is notlimited to videos, music, electronic books (e-books), video games,websites, and/or articles. The user device can include but is notlimited to a smart phone, a cell phone, a personal digital assistant(PDA), a tablet, a laptop, a desktop, a portable music player, a videogame system, an electronic reader (e-reader), a global positioningsystem (GPS), a set-top box, and/or a television.

At reference numeral 804, a determination is made whether a user inputhas been received (e.g., using the input component 114) during playbackof the content. The input can include explicit user inputs (e.g.,configuration selections, question/answer, etc.) such as from mouseselections, keyboard entries, touch screen selections, and/or speech. Atreference numeral 806, if it is determined that the user input has beenreceived (Y at reference numeral 804), then a level of a pivot menu isdisplayed as a function of the user input (e.g., using the menucomponent 116), and playback of the content continues at referencenumeral 802. For example, in one implementation, a next level of a pivotmenu can be displayed in response to a first user input (e.g., a downarrow command), and a previous level of a pivot menu can be displayed inresponse to a second user input (e.g., an up arrow command).Additionally or alternatively, the pivot menu can be exited, closed, orotherwise not displayed in response to third user input (e.g., an ESCcommand). If the pivot menu was not previously being displayed, then thenext level of the pivot menu can include a first level of the pivotmenu.

The pivot menu is displayed while playback of the content continues,such that the content can still be consumed. For example, in oneembodiment, the pivot menu can be displayed on top, or in front, of aportion of the content during playback, and the pivot menu can be atleast partially transparent to enable consumption of the content tocontinue without complete obstruction. Returning to reference numeral804, if it is determined that a user input has not been received (N atreference numeral 804), then the methodology returns to referencenumeral 802.

FIG. 9 illustrates an example methodology 900 for adaptive contentcontrol and display for internet media in accordance with variousaspects described in this disclosure. At reference numeral 902, playbackof media content is provided (e.g., using the media component 102 orplayback component 112). Playback of media content includes publishing,streaming, displaying, playing, or otherwise providing media content toa user. At reference numeral 904, in response to a first user inputbeing received, a player controls level (e.g., first level) of a pivotmenu is provided (e.g., using the player controls component 302) duringplayback of the content. The player controls level includes a set ofmedia player controls (controls). The set of controls can include butare not limited to rewind to the beginning of content, fast rewind,pause, play, fast forward, forward to end the of content, approve thecontent, disapprove of the content, and/or view additional informationregarding content being consumed.

At reference numeral 906, in response to the first user input beingreceived a second time, an information and ratings level (e.g., a secondlevel) is displayed (e.g., using the info component 304). Theinformation and ratings level provides a set of ratings controls thatenable the user to rate content, authors, playlists, and/or channels,and information regarding the content being consumed to the user. Theratings controls can include but are not limited to approve the content,disapprove of the content, a set of social networking actions (e.g.,+1™, etc), rate the content 104 using a predetermined scale (e.g.,percentage, stars, etc.), block the content 104, and/or subscribe to thecontent, author, playlist, and/or channel. The information can includebut is not limited to title, author, age, views, duration, attributes,quantity of approvals received, and/or quantity of disapprovalsreceived.

At reference numeral 908, in response to the first user input beingreceived a third time, a related media level (e.g., a third level) isdisplayed (e.g., using the related media component 306). The relatedmedia level includes a set of content related to the content beingconsumed (related content). For example, in one embodiment, content isselected from a set of content that satisfies a set of relatednesscriteria (e.g., using the related media component 306). The set ofrelatedness criteria can include but is not limited to satisfying a setof user preferences, satisfying a user rating threshold, satisfying apredetermined relatedness threshold (e.g., relatedness of 75%), and/orsatisfying a predetermined relatedness ranking threshold (e.g., top 5,top 10, etc.).

At reference numeral 910, in response to the first user input beingreceived a fourth time, a playlist level (e.g., fourth level) of thepivot menu is displayed (e.g., using the playlist component 308). Theplaylist level includes a set of content included in a playlistassociated with the content being consumed, and/or a set of playlistsrelated to the content being consumed. For example, in one embodiment, aplaylist associated with the content being consumed (associatedplaylist) is determined, and a set of content included in the associatedplaylist is included in the playlist level (e.g., using the playlistcomponent 308). As an additional or alternative example, in oneembodiment, a set of playlists related to and/or associated with thecontent being consumed (related playlists) are determined based on a setof playlist relatedness criteria, and the related playlists are includedin the playlist level (e.g., using the playlist component 308). The setof playlists relatedness criteria includes but is not limited toassociation with the content being consumed, inclusion of the contentbeing consumed, satisfying a set of user preferences, satisfying apredetermined playlist relatedness threshold (e.g., relatedness of 75%),and/or satisfying a predetermined playlist relatedness ranking threshold(e.g., top 5, top 10, etc.).

At reference numeral 912, in response to the first user input beingreceived a fifth time, a channel level (e.g., a fifth level) of thepivot menu is displayed (e.g., using the channel component 310). Thechannel level includes a set of channels related to, and/or associatedwith, the content being consumed (related channels). For example, in oneembodiment, a set of channels satisfying a set of channel relatednesscriteria are determined, and included in the channel level (e.g., usingthe channel component 310). The set of channel relatedness criteria caninclude but is not limited to association with the content beingconsumed, inclusion of the content being consumed, satisfying a set ofuser preferences, satisfying a predetermined channel relatednessthreshold (e.g., relatedness of 75%), and/or satisfying a predeterminedchannel relatedness ranking threshold (e.g., top 5, top 10, etc.).

Aspects of the invention are not limited to an order of the levels ofthe pivot menu, or the user inputs received. For example, in response toa second user input being received during playback of the content, aprevious level of the pivot menu can be displayed, and in response to athird user input being received, the pivot menu can be closed, exited,or otherwise not displayed. For instance, if the channel level is beingdisplayed, in response to receiving the second user input, the playlistlevel can be displayed.

Exemplary Networked and Distributed Environments

One of ordinary skill in the art can appreciate that the variousembodiments described herein can be implemented in connection with anycomputer or other client or server device, which can be deployed as partof a computer network or in a distributed computing environment, and canbe connected to any kind of data store where media may be found. In thisregard, the various embodiments described herein can be implemented inany computer system or environment having any number of memory orstorage units, and any number of applications and processes occurringacross any number of storage units. This includes, but is not limitedto, an environment with server computers and client computers deployedin a network environment or a distributed computing environment, havingremote or local storage.

Distributed computing provides sharing of computer resources andservices by communicative exchange among computing devices and systems.These resources and services include the exchange of information, cachestorage and disk storage for objects, such as files. These resources andservices also include the sharing of processing power across multipleprocessing units for load balancing, expansion of resources,specialization of processing, and the like. Distributed computing takesadvantage of network connectivity, allowing clients to leverage theircollective power to benefit the entire enterprise. In this regard, avariety of devices may have applications, objects or resources that mayparticipate in the various embodiments of this disclosure.

FIG. 10 provides a schematic diagram of an exemplary networked ordistributed computing environment. The distributed computing environmentcomprises computing objects 1010, 1012, etc. and computing objects ordevices 1020, 1022, 1024, 1026, 1028, etc., which may include programs,methods, data stores, programmable logic, etc., as represented byapplications 1030, 1032, 1034, 1036, 1038. It can be appreciated thatcomputing objects 1010, 1012, etc. and computing objects or devices1020, 1022, 1024, 1026, 1028, etc. may comprise different devices, suchas personal data assistants (PDAs), audio/video devices, mobile phones,MP3 players, personal computers, tablets, laptops, etc.

Each computing object 1010, 1012, etc. and computing objects or devices1020, 1022, 1024, 1026, 1028, etc. can communicate with one or moreother computing objects 1010, 1012, etc. and computing objects ordevices 1020, 1022, 1024, 1026, 1028, etc. by way of the communicationsnetwork 1040, either directly or indirectly. Even though illustrated asa single element in FIG. 10, network 1040 may comprise other computingobjects and computing devices that provide services to the system ofFIG. 10, and/or may represent multiple interconnected networks, whichare not shown. Each computing object 1010, 1012, etc. or computingobjects or devices 1020, 1022, 1024, 1026, 1028, etc. can also containan application, such as applications 1030, 1032, 1034, 1036, 1038, thatmight make use of an API, or other object, software, firmware and/orhardware, suitable for communication with or implementation of thevarious embodiments of this disclosure.

There are a variety of systems, components, and network configurationsthat support distributed computing environments. For example, computingsystems can be connected together by wired or wireless systems, by localnetworks or widely distributed networks. Currently, many networks arecoupled to the Internet, which provides an infrastructure for widelydistributed computing and encompasses many different networks, thoughany network infrastructure can be used for exemplary communications madeincident to the systems as described in various embodiments.

Thus, a host of network topologies and network infrastructures, such asclient/server, peer-to-peer, or hybrid architectures, can be employed.The “client” is a member of a class or group that uses the services ofanother class or group to which it is not related. A client can be aprocess, e.g., roughly a set of instructions or tasks, that requests aservice provided by another program or process. The client may be or usea process that utilizes the requested service without having to “know”any working details about the other program or the service itself.

In a client/server architecture, particularly a networked system, aclient is usually a computer that accesses shared network resourcesprovided by another computer, e.g., a server. In the illustration ofFIG. 10, as a non-limiting example, computing objects or devices 1020,1022, 1024, 1026, 1028, etc. can be thought of as clients and computingobjects 1010, 1012, etc. can be thought of as servers where computingobjects 1010, 1012, etc. provide data services, such as receiving datafrom client computing objects or devices 1020, 1022, 1024, 1026, 1028,etc., storing of data, processing of data, transmitting data to clientcomputing objects or devices 1020, 1022, 1024, 1026, 1028, etc.,although any computer can be considered a client, a server, or both,depending on the circumstances.

A server is typically a remote computer system accessible over a remoteor local network, such as the Internet or wireless networkinfrastructures. The client process may be active in a first computersystem, and the server process may be active in a second computersystem, communicating with one another over a communications medium,thus providing distributed functionality and allowing multiple clientsto take advantage of the information-gathering capabilities of theserver.

In a network environment in which the communications network/bus 1040 isthe Internet, for example, the computing objects 1010, 1012, etc. can beWeb servers with which the client computing objects or devices 1020,1022, 1024, 1026, 1028, etc. communicate via any of a number of knownprotocols, such as the hypertext transfer protocol (HTTP). Objects 1010,1012, etc. may also serve as client computing objects or devices 1020,1022, 1024, 1026, 1028, etc., as may be characteristic of a distributedcomputing environment.

Exemplary Computing Device

As mentioned, advantageously, the techniques described herein can beapplied to any device suitable for implementing various embodimentsdescribed herein. Handheld, portable and other computing devices andcomputing objects of all kinds are contemplated for use in connectionwith the various embodiments, e.g., anywhere that a device may wish toread or write transactions from or to a data store. Accordingly, thebelow general purpose remote computer described below in FIG. 11 is butone example of a computing device.

Although not required, embodiments can partly be implemented via anoperating system, for use by a developer of services for a device orobject, and/or included within application software that operates toperform one or more functional aspects of the various embodimentsdescribed herein. Software may be described in the general context ofcomputer executable instructions, such as program modules, beingexecuted by one or more computers, such as client workstations, serversor other devices. Those skilled in the art will appreciate that computersystems have a variety of configurations and protocols that can be usedto communicate data, and thus, no particular configuration or protocolis to be considered limiting.

FIG. 11 thus illustrates an example of a suitable computing systemenvironment 1100 in which one or aspects of the embodiments describedherein can be implemented, although as made clear above, the computingsystem environment 1100 is only one example of a suitable computingenvironment and is not intended to suggest any limitation as to scope ofuse or functionality. Neither is the computing environment 1100 beinterpreted as having any dependency or requirement relating to any oneor combination of components illustrated in the exemplary operatingenvironment 1100.

With reference to FIG. 11, an exemplary remote device for implementingone or more embodiments includes a general purpose computing device inthe form of a computer 1110. Components of computer 1110 may include,but are not limited to, a processing unit 1120, a system memory 1130,and a system bus 1122 that couples various system components includingthe system memory to the processing unit 1120.

Computer 1110 includes a variety of computer readable media and can beany available media that can be accessed by computer 1110. The systemmemory 1130 may include computer storage media in the form of volatileand/or nonvolatile memory such as read only memory (ROM) and/or randomaccess memory (RAM). By way of example, and not limitation, memory 1130may also include an operating system, application programs, otherprogram modules, and program data.

A user can enter commands and information into the computer 1110 throughinput devices 1140. A monitor or other type of display device is alsoconnected to the system bus 1122 via an interface, such as outputinterface 1150. In addition to a monitor, computers can also includeother peripheral output devices such as speakers and a printer, whichmay be connected through output interface 1150.

The computer 1110 may operate in a networked or distributed environmentusing logical connections to one or more other remote computers, such asremote computer 1170. The remote computer 1170 may be a personalcomputer, a server, a router, a network PC, a peer device or othercommon network node, or any other remote media consumption ortransmission device, and may include any or all of the elementsdescribed above relative to the computer 1110. The logical connectionsdepicted in FIG. 11 include a network 1172, such local area network(LAN) or a wide area network (WAN), but may also include othernetworks/buses. Such networking environments are commonplace in homes,offices, enterprise-wide computer networks, intranets and the Internet.

As mentioned above, while exemplary embodiments have been described inconnection with various computing devices and network architectures, theunderlying concepts may be applied to any network system and anycomputing device or system in which it is desirable to publish orconsume media in a flexible way.

The word “exemplary” is used herein to mean serving as an example,instance, or illustration. For the avoidance of doubt, this matterdisclosed herein is not limited by such examples. In addition, anyaspect or design described herein as “exemplary” is not necessarily tobe construed as preferred or advantageous over other aspects or designs,nor is it meant to preclude equivalent exemplary structures andtechniques known to those of ordinary skill in the art. Furthermore, tothe extent that the terms “includes,” “has,” “contains,” and othersimilar words are used in either the detailed description or the claims,for the avoidance of doubt, such terms are intended to be inclusive in amanner similar to the term “comprising” as an open transition wordwithout precluding any additional or other elements. Furthermore,reference throughout this disclosure to “one implementation” or “animplementation” or “one embodiment” or “an embodiment” means that aparticular feature, structure, or characteristic described in connectionwith the implementation or embodiment is included in at least oneimplementation or embodiment. Thus, the appearances of the phrase “inone implementation” or “in an implementation” or “in one embodiment” or“in an embodiment” in various places throughout this specification arenot necessarily all referring to the same implementation or embodiment.

Computing devices typically include a variety of media, which caninclude computer-readable storage media. Computer-readable storage mediacan be any available storage media that can be accessed by the computer,is typically of a non-transitory nature, and can include both volatileand nonvolatile media, removable and non-removable media. By way ofexample, and not limitation, computer-readable storage media can beimplemented in connection with any method or technology for storage ofinformation such as computer-readable instructions, program modules,structured data, or unstructured data. Computer-readable storage mediacan include, but are not limited to, RAM, ROM, EEPROM, flash memory orother memory technology, CD-ROM, digital versatile disk (DVD) or otheroptical disk storage, magnetic cassettes, magnetic tape, magnetic diskstorage or other magnetic storage devices, or other tangible and/ornon-transitory media which can be used to store desired information.Computer-readable storage media can be accessed by one or more local orremote computing devices, e.g., via access requests, queries or otherdata retrieval protocols, for a variety of operations with respect tothe information stored by the medium.

As mentioned, the various techniques described herein may be implementedin connection with hardware or software or, where appropriate, with acombination of both. As used herein, the terms “component,” “system” andthe like are likewise intended to refer to a computer-related entity,either hardware, a combination of hardware and software, software, orsoftware in execution. For example, a component may be, but is notlimited to being, a process running on a processor, a processor, anobject, an executable, a thread of execution, a program, and/or acomputer. By way of illustration, both an application running oncomputer and the computer can be a component. One or more components mayreside within a process and/or thread of execution and a component maybe localized on one computer and/or distributed between two or morecomputers. Further, a component can come in the form of speciallydesigned hardware; generalized hardware made specialized by theexecution of software thereon that enables the hardware to performspecific function (e.g., coding and/or decoding); software stored on acomputer readable medium; or a combination thereof.

The aforementioned systems have been described with respect tointeraction between several components. It can be appreciated that suchsystems and components can include those components or specifiedsub-components, some of the specified components or sub-components,and/or additional components, and according to various permutations andcombinations of the foregoing. Sub-components can also be implemented ascomponents communicatively coupled to other components rather thanincluded within parent components (hierarchical). Additionally, it is tobe noted that one or more components may be combined into a singlecomponent providing aggregate functionality or divided into severalseparate sub-components, and that any one or more middle layers, such asa management layer, may be provided to communicatively couple to suchsub-components in order to provide integrated functionality. Anycomponents described herein may also interact with one or more othercomponents not specifically described herein but generally known bythose of skill in the art.

In view of the exemplary systems described above, methodologies that maybe implemented in accordance with the described subject matter will bebetter appreciated with reference to the flowcharts of the variousfigures. While for purposes of simplicity of explanation, themethodologies are shown and described as a series of blocks, the claimedsubject matter is not limited by the order of the blocks, as some blocksmay occur in different orders and/or concurrently with other blocks fromwhat is depicted and described herein. Where non-sequential, orbranched, flow is illustrated via flowchart, it can be appreciated thatvarious other branches, flow paths, and orders of the blocks, may beimplemented which achieve the same or a similar result. Moreover, notall illustrated blocks may be required to implement the methodologiesdescribed hereinafter.

In addition to the various embodiments described herein, it is to beunderstood that other similar embodiments can be used or modificationsand additions can be made to the described embodiment(s) for performingthe same or equivalent function of the corresponding embodiment(s)without deviating there from. Still further, multiple processing chipsor multiple devices can share the performance of one or more functionsdescribed herein, and similarly, storage can be effected across aplurality of devices. Accordingly, the invention is not to be limited toany single embodiment, but rather can be construed in breadth, spiritand scope in accordance with the appended claims.

What is claimed is:
 1. A system, comprising: a memory storing computerexecutable instructions; and a processor configured to execute thecomputer executable instructions stored in the memory which cause theprocessor to: provide online playback of a first internet video; receivea first command during playback of the first internet video, wherein thefirst command corresponds to a first user input type; in response toreceiving the first command, display a first level of a pivot menu of aplurality of levels of the pivot menu during the playback of the firstinternet video, wherein display of the pivot menu was inhibited prior toreceiving the first command and wherein the plurality of levels of thepivot menu includes at least a player control level, a related contentlevel and a rating level; receive a second command during display of thefirst level of the pivot menu, wherein the second command corresponds tothe first user input type; in response to receiving the second command,display a second level of the pivot menu during playback of the firstinternet video, wherein the second level of the pivot menu is a nextlevel of the pivot menu relative to the level of the pivot menu when thesecond command is received; determine a set of internet videos relatedto the first internet video based on a set of relatedness criteria, andincluding the set of internet videos in the related content level of thepivot menu, wherein the determining the set of internet videos relatedto the first internet video based on the set of relatedness criteriacomprises determining the set of internet videos that satisfies adefined numerical relatedness threshold; provide the set of internetvideos in the related content level of the pivot menu; provide aplurality of player controls in the player control level of the pivotmenu, wherein the plurality of player controls include controls to pauseplayback of the first internet video, rewind through the first internetvideo, and fast forward through the first internet video; provide one ormore ratings controls in the rating level of the pivot menu, whereinapplication of the one or more ratings controls to the first internetvideo during playback of the first internet video blocks the firstinternet video from continuing to be played back, wherein blocking thefirst internet video is based on application of a ratings control toblock the first internet video during the playback of the first internetvideo; and provide a progress bar that shows the progress of the firstinternet video in each level of the plurality of levels of the pivotmenu.
 2. The system of claim 1, wherein the computer executableinstructions further cause the processor to: receive a third commandduring the playback of the first internet video, wherein the thirdcommand corresponds to a second user input type; and in response to thethird command, display a third level of the pivot menu during theplayback of the first internet video, wherein the third level is aprevious level of the pivot menu relative to a level of the pivot menudisplayed when the third command is received.
 3. The system of claim 2,wherein the computer executable instructions further cause the processorto: receive a fourth command during playback of the content, wherein thefourth command corresponds to a third user input type; and in responseto receiving the fourth command exiting the pivot menu.
 4. The system ofclaim 1, wherein the computer executable instructions further cause theprocessor to provide information regarding the content in the ratinglevel of the pivot menu.
 5. The system of claim 1, wherein the set ofrelatedness criteria includes at least one of satisfying a set of userpreferences, satisfying a predetermined relatedness threshold orsatisfying a predetermined relatedness ranking threshold.
 6. The systemof claim 1, wherein the computer executable instructions further causethe processor to: determine a set of channels related to the contentbased on a set of channel relatedness criteria; and include the set ofchannels in a channels level of the pivot menu.
 7. The system of claim6, wherein the set of channel relatedness criteria includes at least oneof association with the content, inclusion of the content, satisfying aset of user preferences, satisfying a predetermined channel relatednessthreshold or satisfying a predetermined channel relatedness rankingthreshold.
 8. A method, comprising: employing a processor to executecomputer executable instructions stored in memory to perform actscomprising: providing online playback of a first internet video;receiving a first command during playback of the first internet video,wherein the first command corresponds to a first user input type; and inresponse to receiving the first command, displaying a first level of apivot menu of a plurality of levels of the pivot menu during playback ofthe first internet video, wherein display of the pivot menu wasinhibited prior to receiving the first command and wherein the pluralityof levels of the pivot menu includes at least a player control level, arelated content level and a rating level; receiving a second commandduring display of the first level of the pivot menu, wherein the secondcommand corresponds to the first user input type; in response to thesecond command, displaying a second level of the pivot menu duringplayback of the first internet video; determining a set of internetvideos related to the first internet video based on a set of relatednesscriteria, and including the set of internet videos in the relatedcontent level of the pivot menu, wherein the determining the set ofinternet videos related to the first internet video based on the set ofrelatedness criteria comprises determining the set of internet videosthat satisfies a defined numerical relatedness threshold; providing theset of internet videos in the related content level of the pivot menu;providing a plurality of player controls in the player control level ofthe pivot menu, wherein the plurality of player controls includecontrols to pause playback of the first internet video, rewind throughthe first internet video, and fast forward through the first internetvideo; providing one or more ratings controls in the rating level of thepivot menu, wherein application of the one or more ratings controls tothe first internet video during playback of the first internet videoprevents the first internet video from continuing to be played back,wherein preventing the first internet video from playback is based onapplication of a ratings control to block the first internet videoduring the playback of the first internet video; and providing aprogress bar that shows the progress of the first internet video in eachlevel of the plurality of levels of the pivot menu.
 9. The method ofclaim 8, further comprising: receiving a third command during playbackof the content, wherein the third command corresponds to a second userinput type; and in response to the third command, displaying a thirdlevel of the pivot menu during playback of the first internet video,wherein the third level is a previous level of the pivot menu relativeto a level of the pivot menu displayed when the third command isreceived.
 10. The method of claim 8, wherein the determining the set ofinternet videos related to the first internet video based on the set ofrelatedness criteria, also includes determining the set of internetvideos at least one of satisfying a set of user preferences orsatisfying a predetermined relatedness ranking threshold.
 11. The methodof claim 8, further comprising determining a set of playlists related tothe first internet video based on a set of playlist relatednesscriteria, and including the set of playlists in a playlist level of thepivot menu.
 12. The method of claim 11, wherein the determining the setof playlists related to the content based on the set of playlistrelatedness criteria includes determining the set of playlists based onat least one of the first internet video, satisfying a set of userpreferences, satisfying a predetermined playlist relatedness thresholdor satisfying a predetermined playlist relatedness ranking threshold.13. The method of claim 8, further comprising determining a set ofchannels related to the first internet video based on a set of channelrelatedness criteria, and including the set of channels related to thefirst internet video in a related channel level of the pivot menu. 14.The method of claim 13, wherein the determining the set of channelsrelated to the content based on the set of channel relatedness criteriaincludes determining the set of channels based on at least one of thefirst internet video, satisfying a set of user preferences, satisfying apredetermined channel relatedness threshold or satisfying apredetermined channel relatedness ranking threshold.
 15. The method ofclaim 8, wherein a third input is indicative of a command to share thefirst internet video over a social network during playback of the firstvideo.
 16. The method of claim 8, wherein a third input is indicative ofa comment regarding the first internet video.
 17. A non-transitorycomputer readable medium storing computer-executable instructions that,in response to execution, cause a device including at least oneprocessor to perform operations, comprising: providing online playbackof a first internet video; receiving a first command during playback ofthe first internet video, wherein the first command corresponds to afirst user input type; in response to receiving the first command,displaying a first level of a pivot menu of a plurality of levels of thepivot menu during the playback of the first internet video, whereindisplay of the pivot menu was inhibited prior to receiving the firstcommand and wherein the plurality of levels of the pivot menu includesat least a player control level, a related content level and a ratinglevel; receiving a second command during display of the first level ofthe pivot menu, wherein the second command corresponds to the first userinput type; in response to receiving the second command, displaying asecond level of the pivot menu during playback of the first video,wherein the second level of the pivot menu is a next level of the pivotmenu relative to the level of the pivot menu when the second command isreceived; determining a set of internet videos related to the firstinternet video based on a set of relatedness criteria, and including theset of internet videos in the related content level of the pivot menu,wherein the determining the set of internet videos related to the firstinternet video based on the set of relatedness criteria comprisesdetermining the set of internet videos that satisfies a relatednessthreshold greater than or equal to a defined numerical percentage;providing the set of internet videos in the related content level of thepivot menu; providing a plurality of player controls in the playercontrol level of the pivot menu, wherein the plurality of playercontrols include controls to pause playback of the first internet video,rewind through the first internet video, and fast forward through thefirst internet video; providing one or more ratings controls in therating level of the pivot menu, wherein application of the one or moreratings controls to the first internet video during playback of thefirst internet video blocks the first internet video from continuing tobe played back, wherein blocking the first internet video is based onapplication of a ratings control to block the first internet videoduring the playback of the first internet video; and providing aprogress bar that shows the progress of the first video in each level ofthe plurality of levels of the pivot menu.
 18. The non-transitorycomputer readable medium of claim 17, wherein the providing the firstlevel of the pivot menu during playback of the internet video includesdetermining that the pivot menu is not being displayed, and in responseto the determining that the pivot menu is not being displayed,displaying the first level of the pivot menu during playback of theinternet video.